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| Who are the potential customers? |
| | You, if you are approaching retirement age |
| | Your elderly relatives if they are living with you and you want them to have their own place and support system |
| | Your elderly relatives who do not want to relocate to US because “they get bored at home” |
| | You, as a second home |
| | You, as a rental property investment |
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| Market Potential |
| | People from Indian sub-continent |
| | US : 2,700,000 |
| | California: 750,000 |
| | Bay Area: 250,000 |
| | Population of the target age group (50–70 yrs) in Bay Area: |
| | 21% i.e. 52,500 |
| | Approx. 25,000 households |
| | Group with highest interest (60-69 yrs) 4,000 households |
| | Next age group (55-59 yrs) 8,000 households |
| | * | Total Available Market: 12,000 households | * | Initial target to address 2% - 4% of Total Available Market |
| - | Creating high initial demand | * | Total Available Market doubling every five years | | | - | Good resale market | | | | |
 | Affordability |
| | | 90%+ of the target group can afford to buy at Peacock Grove |
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| Buying at PG may unlock an additional source of Income. |
| | | For many who have significant equity in their homes may be able create additional source of Income when they sell current home & purchase at PG. |
| | | For Example: |
| | | * | Equity in current home 700K |
| | | * | Purchase at PG for 400K |
| | | * | Remaining 300K can turn into $1500 monthly income at 6% rate. |
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